Target Rolls Out Nationwide Grocery Pickup

Target announced recently the retailer will enhance its industry-leading order pickup and drive up services to include fresh and frozen grocery items. The company will start by adding the expanded assortment to those services at stores in the Midwest, following successful pilots in the Twin Cities and Kansas City markets, making the enhanced services available in more than 400 stores by the end of the month. The company plans to reach more than 1,500 stores in time for the holidays.

“The speed and convenience of our fulfillment options are unmatched across the country, and they’ve become even more critical for our guests searching for easy and safe ways to shop during the pandemic,” said John Mulligan, Target’s COO. “By adding fresh grocery to the pickup services our guests already love, we’re giving them even more reasons to shop at Target. During a time when even more people are looking for different ways to get the items they need, we’ll continue to invest in making Target the easiest and safest place to shop.”

The assortment includes 750 items across produce, dairy, bakery, meat and frozen products. Guests can now get the grocery items they need such as milk, bread, eggs and ice cream along with the staples they’ve already been getting through Drive Up and Order Pickup. Those items are in addition to the more than 250,000 items available for pickup across categories like home, apparel, essentials and more. As always, orders will be ready within a few hours, and for Drive Up, the experience is completely contactless as the company will bring the order to consumers’ cars in less than two minutes. Both Order Pickup and Drive Up are free with no membership or minimum order required.