CAULIPOWER Enters Fourth New Category in Less than 18 Months with First-Ever Frozen Cup of Riced Cauliflower, Now Available in Retailers Across the Country and on Amazon

CAULIPOWER, the frozen food industry disruptor known for its better-for-you takes on comfort foods, introduces its latest innovation – the first-ever microwaveable and recyclable cup of Riced Cauliflower in three never-before-done flavors. Ranging from 100-160 calories for the whole container, this tasty, nutritious rice substitute is available in three on-trend flavors and is packaged in category-leading reusable, recyclable and dishwasher-safe containers.

The newest addition to the brand’s growing line of products reinvents the well-known meal hack of riced cauliflower with bold flavors designed to be the perfect tasty snack, healthy side dish or convenient anytime meal. Both vegan and keto-certified, the non-GMO product features only 3-5 g net carbs per serving, no added sugar, is an excellent source of Vitamin C, is low in total and saturated fat and features no artificial colors, flavors or preservatives. CAULIPOWER Riced Cauliflower provides a quick, satisfying meal for everyone from novice to skilled chefs. Eat it as it comes or add your favorite toppings, and you will have social-media-worthy results in as little as 4 minutes.

Baja Style: Packed with corn, black beans and red spices
Curried: Curry with a subtle kick of turmeric and green herbs
Sesame Citrus: A tangy sesame flavor with red pepper, edamame and onion

“I said we’d never do riced cauliflower unless we could truly make it better-for-you, better tasting and more convenient,” said Gail Becker, Founder and CEO of CAULIPOWER. “Through this latest innovation, that’s exactly what we’ve been able to do… all in category-busting packaging.”

With its NEW Riced Cauliflower, CAULIPOWER enters its fourth grocery category in less than 18 months, joining its lineup of America’s favorite cauliflower crust pizzas, the only BAKED (never fried) chicken tenders, bread replacement Sweet PotaTOASTS and cauliflower tortillas.

CAULIPOWER Riced Cauliflower is available now nationwide on Amazon, as well as select retailers across the country, including Gelson’s, Dierbergs and Busch’s. Additional nationwide availability will follow at hundreds more retailers this summer, including Albertsons/Safeway, Sprouts, Hy-Vee  and FreshDirect.