My/Mo Mochi Ice Cream Balls Now Available at 7-Eleven Stores

Just in time for National Ice Cream Day this Sunday, July 19, 7-Eleven announced it is now carrying My/Mo Mochi Ice Cream Balls.

A new two-pack, designed especially for the grab-and-go market, contains two individual My/Mo Mochi premium ice cream balls in fan-favorite flavors, Ripe Strawberry and Sweet Mango, wrapped in sweet, pillowy mochi dough.

“My/Mo Mochi Ice Cream makes customers’ mouths water (and hearts melt),” said Brooke Hodierne, vice president of merchandising. “Introducing this new deliciousness to stores marks an exciting and important addition to 7-Eleven’s ice cream selection. We know that younger consumers are looking for craveable snacking on-the go experiences that are new and different. My/Mo Mochi Ice Cream offers a quick, convenient way to satisfy anyone’s cravings for a fun, portable treat.”

Mochi first appeared in gourmet grocery stores as frozen colorful balls enticing curious customers to free-standing mini-freezers in the grab-and-go area. “Snackers everywhere have embraced the unique and delicious snacking sensation that comes with My/Mo Mochi Ice Cream. It has always been our mission to bring mochi to the masses, and this new two-pack available at 7-Eleven is the next step in the mainstreaming of mochi,” said Craig Berger, CEO of My/Mo Mochi Ice Cream. “The snacking culture continues to grow, and our goal is to introduce new generations of snackers to this great frozen treat. My/Mo’s expansion to 7-Eleven stores meets our fans where they are and makes it easier for them to get their favorite frozen snack for a ‘mouth-boggling’ experience.”

National Ice Cream Day has been around since 1984 when President Ronald Reagan signed a proclamation naming July as National Ice Cream Month and the third Sunday in July as National Ice Cream Day.