ARM & Hammer Launches Clean & Simple Laundry Detergent, Specially Formulated to Provided a Powerful Clean with Six Essential Ingredients
Church & Dwight Co., is excited to announce the launch of ARM & HAMMER Clean & Simple, a one-of-a-kind laundry detergent that delivers a powerful clean with six essential ingredients and water. Clean & Simple meets EPA Safer Choice product standards to be safer for families, pets and the planet. Providing consumers with the high quality and value expected from ARM & HAMMER, Clean & Simple offers consumers everything they need, nothing they don’t. Compared to some other leading laundry detergents containing 10 to 30 ingredients, ARM & HAMMER Clean & Simple contains only six ingredients – a hard-working cleaner, an active stain fighter, a laundry booster, pure baking soda, a water softener and a gentle fragrance – each designed to play an essential role in delivering a powerful clean. The product is also free of unnecessary chemicals, preservatives, dyes, phosphates or parabens.
“As a leading value brand, ARM & HAMMER is always looking for ways to provide affordable, powerful cleaning solutions so consumers can navigate their busy lives and feel confident about the products they use in their homes,” said Laurie Kirschner, Director of Marketing for ARM & HAMMER. “Clean & Simple was created with parents in mind and meets EPA Safer Choice product standards to be safer for the entire family.”
The brand’s new campaign was inspired by parents’ ingenious solutions to make things cleaner, simpler, smarter and better for the entire family. In support of the campaign and, in an effort to celebrate parents, the brand has enlisted the Clean & Simple Six Squad – a group of carefully curated influencers who will join forces to showcase the empowerment that comes with finding effective cleaning solutions. From showcasing tips & tricks on tackling laundry to sharing firsthand experiences and personal anecdotes, the Clean & Simple Six Squad will help parents find ways to achieve a happy, healthy and clean household.
“As a cleaning expert, and a parent myself, I understand how important — yet challenging — it can be to maintain a clean home. I’m always looking for new solutions to add to my routine that will benefit me and my family,” said Melissa Maker, cleaning expert, author and founder of Clean My Space and member of the Clean & Simple Six Squad. “I’m excited to partner with ARM & HAMMER Clean & Simple as we embark on a mission to help parents feel confident in their cleaning routines and educate them on the best tips, tricks and products that won’t break the bank.”
ARM & HAMMER is also increasing its commitment to cleaner solutions for people and the planet, by manufacturing detergents at its plants which use 100 percent certified renewable electricity and using recycle-friendly packaging with easy “How-to-Recycle” instructions. Clean & Simple also provides consumers with ingredient transparency by featuring the ingredients on its label and website.
ARM & HAMMER Clean & Simple is available in a variety of sizes and prices ranging from $4.99-$8.99 at Walmart, Target, Dollar stores, Grocery stores and Amazon nationwide. In fact, consumers can save 35 percent per load versus the leading liquid laundry detergent.