Zing Zang Announces 3 New Spirits-Based RTD Canned Cocktails
The Zing Zang brand – on track to sell more than 2 million cases of premium, naturally-crafted mixers this year – has announced the launch of a new line of spirits-based ready-to-drink (RTD) canned cocktails.
Zing Zang RTD cocktails – initially available in three varieties: Bloody Mary, Margarita and Bourbon Whiskey Sour – combine Zing Zang’s award-winning cocktail mixes with premium high-quality vodka, silver tequila and Kentucky bourbon. Each 12-ounce can contains nine percent alcohol by volume, the same ABV of most bartender-made cocktails and offers the convenience of two servings. The Zing Zang RTDs will be introduced initially in 20 US states, with additional distribution to follow in 2021. Zing Zang cocktails will be sold at liquor stores, grocery retailers, bars and restaurants.
“Consumers want bartender-quality cocktails that are convenient for at-home and on-the-go consumption. That’s exactly what Zing Zang has always been known and trusted to deliver,” says Brent Albertson, CEO at Chicago-based Zing Zang, LLC, who previously spent 30 years in leadership roles at Diageo. “Our new RTDs are real cocktails, made with our bold Zing Zang mixes and high-quality premium spirits, unlike most canned cocktail drinks and hard seltzers which are just watered-down malt or beer-based drinks.”
Though the RTD category is growing rapidly, consumers still have few options for spirits-based, premium quality cocktails like Bloody Marys, Margaritas or Bourbon Whiskey Sours. Zing Zang RTDs fill an unmet need in the category, just in time for the holidays and tailgating season. “The mix is the majority of a drink, so the quality of that mix is crucial. Zing Zang is the leading mix brand in the US because we’re committed to only producing bold, premium-quality mixes made with natural ingredients, real fruit and vegetable juices and no high fructose corn syrup. That same award-winning mix is what gives our new ready-to-drink cocktails their outstanding taste and consistent quality,” added Albertson.