Keebler Celebrates Ernie the Elf’s 50th Anniversary
December marks the month of holiday magic but iconic cookie brand Keebler, known for spreading magic, has a few other notable holidays worth celebrating. Keebler is celebrating the anniversary of one of the food industry’s oldest and most renowned mascots, Ernie the Elf, on National Cookie Day, approaching on Dec. 4.
In celebration of Ernie the Elf’s 50 years in his role as the head spokes-elf of the Keebler Elves™, Keebler is commemorating the golden anniversary by giving away 50 weeks – about a year’s worth – of Keebler cookies.
#Keebler50in50 Challenge
From Dec. 4 – 8, Keebler and Ernie will be challenging cookie lovers on TikTok to see if they can stack 50 Fudge Stripes™ in 50 seconds for the #Keebler50in50 challenge. To enter the contest, fans can watch the #Keebler50in50 challenge video on Keebler’s TikTok page, tag a friend, drop a cookie emoji in the comments and follow @keebler for a chance to win.
Fifty winners will be selected at random, and they will receive 50 weeks’ worth of free cookies, enough Keebler cookies to enjoy every week in 2021. Winners will be able to choose from a selection of cookies made with Keebler’s Elfin’ Magic from the Hollow Tree™ and baked with a variety of real ingredients, including Fudge Stripes, made with Real Keebler Fudge and Pecan Sandies® and Chips Deluxe Original®, made with Real Madagascar Vanilla and More Real Chocolate Chips, respectively.
“We also know that challenges are an essential part of TikTok, and we’ve seen families become more engaged in the TikTok challenges than ever before, as they spend time together at home, so we were inspired by this and created the #Keebler50in50 challenge as something fun that families can do together.”
50 Years of Ernie the Elf
Ernie was introduced in 1970, born from the creative team at advertising agency Leo Burnett. Ernie is generous, sincere and hard-working. In his role as mentor, elder statesman and head spokes-elf, he instills these values in the rest of the Keebler Elves to create a variety of magical and delicious cookies. Most recently, Ernie the Elf has made a significant social debut with a fun, engaging IG Lens game that challenges users to catch Fudge Stripes, Sandies or Chips Deluxe cookies for the opportunity to be transformed into Ernie and visit the Hollow Tree. Ernie has also made an appearance in Giphy Arcade games, where users are tasked with helping Ernie add real ingredients to Keebler cookies.
For additional information, please visit Keebler.com and stay connected with Keebler on social (Instagram, Facebook, Twitter, Pinterest).