MARTINI & ROSSI Launches Fiero for New, Lower ABV Option for At-Home Bartending

MARTINI & ROSSI, a leading name in Italian winemaking and a purveyor of the highest quality aromatized and sparkling wines, announces today the launch of MARTINI & ROSSI Fiero in the US, one of its biggest innovations in 30 years and a bold new wine-based aperitivo entry to the year-round drinks market.

“At MARTINI & ROSSI, we strive to innovate and create the next tradition, and we’re excited by Fiero’s launch in the US market as it presents an incredible opportunity to reinvigorate, and in some cases, introduce aperitivo drinking occasions among our consumers and the trade community,” said Elizabeth Costa de Rusch, North American Brand Director for MARTINI & ROSSI. “Especially with a few more long winter months ahead, MARTINI & ROSSI Fiero and our signature spritz cocktail Fiero and Tonic will provide new low-ABV offerings for winter imbibing with friends, bringing the bright flavors of Italian summer sunshine stateside,” adds MARTINI & ROSSI North American Brand Ambassador Fabio Raffaelli. “‘Fiero’ means ‘proud’, ‘intense’ and ‘bold’ in Italian, reflecting our effervescent heritage, the character of the liquid itself and the continued trend toward bold flavored, brightly colored drinks.”

MARTINI & ROSSI Fiero’s refreshing, intense citrus orange flavor has been crafted to pair specifically with tonic water in a 50/50 serve, answering the growing consumer appetite for low-abv spritz options for without sacrificing flavor. While the home remains the focal point for socializing into the new year, consumers are continuing to experiment with cocktailing at home – and the two-ingredient cocktail offers a premium, simple and refreshing option for the at-home bartender.

Ivano Tonutti, MARTINI & ROSSI Master Herbalist, said, “Creating MARTINI & ROSSI Fiero was an exercise in balance. From a botanical point of view, it was essential to harmonize the fresh citrus notes of the Murcia orange peel with the bitterness and herbal aromatics of the artemisia alongside the many other botanicals, which in turn had to blend happily with the quinine in tonic.”

MARTINI Fiero & Tonic (Signature serve)

3 oz MARTINI & ROSSI Fiero

3 oz tonic water

Glass: Balloon

Garnish: Orange Wheel

Method: Pack a balloon glass with ice, pour in an equal ratio of MARTINI & ROSSI Fiero and tonic water. Stir gently for a few moments and garnish with orange wheel.