Sustainable Egg Brand NestFresh Redesigns Seasonal Packaging to Celebrate Spring

NestFresh, a leader in sustainable, local, humane and natural eggs, has announced its seasonal spring 2021 packaging. The bright design is meant to appeal to consumers’ attraction to the warmer season and to celebrate a lighter state of mind. It is also meant to draw renewed attention to eggs, a favorite among high protein food items. Eggs are one of the cleanest protein sources currently available to American families, with an average six grams of protein per egg, while also being an ethical and humane source of protein. NestFresh’s seasonal packaging is scheduled to hit retailer shelves in late March and will be available while supplies last.

It has become increasingly important for brands to be able to adapt as consumer needs change at a pace quicker than ever before. As a result, winning at the retail level requires brands to strengthen their agility and find new ways to prove their relevance. McKinsey’s latest research shows that agile businesses are 1.5 times more likely to outperform competitors on both financial and nonfinancial performance metrics, with frontline sales staff demonstrating 30 percent higher productivity.

“Today, technology allows for short run package design, which presents a unique opportunity for a specialty egg manufacturer like NestFresh,” said Sotheary Hom, Marketing Manager for NestFresh. “By dialing into consumer sentiment, which tends to be lighter, more hopeful and brighter in the Spring season, we hope to attract new consumers to the brand, helping high protein shoppers and families understand just how good a non-GMO Project Verified, free range egg can taste.”

NestFresh also supports and partners with organizations across Florida, Georgia and North Carolina that have an impact on families most in need, supporting community partners like Feeding South Florida, Second Harvest Food Bank of Metrolina, Loaves and Fishes and Communities in Schools of Georgia to continue the company’s legacy of philanthropy.