Edward & Sons Trading Co. Welcomes Ecuadora, Bringing Ecuadorean Cuisine to American Consumers

Edward & Sons Trading Company, a vegetarian company and pioneer in the plant-based foods industry that first introduced Miso-Cup instant soup and gluten-free Brown Rice Snaps in the 1970s, welcomes a new member to the company’s family of brands: Ecuadora – a new line introducing American consumers to authentic Ecuadorian cuisine.

Ecuador’s varied landscape encompasses the Amazon jungle, the Andean highlands and the wildlife haven of the Galápagos Islands. The country is universally known for its staggering biodiversity, including the many thousands of species of plants and animals that thrive in its lush tropical climate.

Commenting on the introduction of the new Ecuadora brand, Edward & Sons’ founder and CEO Joel Dee said, “Ecuador boasts a rich culinary heritage based on locally grown fruits, vegetables and spices. Restaurant-deprived families are eager to incorporate new tastes and recipes into their meal plans, so the timing seems perfect to introduce our new Ecuadora brand to the marketplace. We’re heartened by the very positive initial responses to our three debut Ecuadora products and look forward to expanding the brand with more wonderful regional specialties in the years ahead.”

Created to offer home cooks a passport to the many culinary wonders of picturesque Ecuador, the new Ecuadora brand debuts with three certified organic, low-calorie, plant-based specialties. The two new pastas have zero sodium while the Hearts of Palm contain only 25 mg of sodium per 14 ounce can. All are free of cholesterol and trans fats.

Land formerly used to raise cattle in the stunning countryside of Ecuador has been converted into certified organic farmland where indigenous palms, known locally as chontaduro, are cultivated for their “hearts,” which are the basis of the three new Ecuadora products introduced today:

• Organic Hearts of Palm (Palmitos Organicos) – Organic Hearts of Palm are naturally low in calories and carbohydrates, making them especially sought after by those who follow paleo and keto diets. Simply slice and toss them into your favorite salads or sauté them with oil, onions and garlic to create a savory side dish. Ecuadora Hearts of Palm can also be blended with roasted red pepper and mayonnaise for a tasty alternative to hummus or just enjoyed as a yummy low-calorie snack directly from the can. Ecuadora Hearts of Palm are USDA Organic, gluten-free, vegan and Kosher.
• Organic Grain-Free Hearts of Palm Lasagne Sheets – Ecuadora has crafted organic hearts of palm into low calorie, low-carb, grain and gluten-free pasta. As such, they are ideally suited to numerous popular diets currently followed by millions of discerning consumers. Packed only in water, organic palm pasta – which is also vegan and Kosher – retains a naturally creamy color and texture that deliciously resembles its grain-based traditional counterparts. Ecuadora Organic Hearts of Palm Lasagne requires no boiling – simply remove it from the can, then layer it with ricotta, tomato sauce, spinach or mushrooms and shredded cheese, then cover and bake at 350°F for 30-45 minutes.
• Organic Grain-Free Hearts of Palm Linguine Noodles – Like the new Lasagne, Ecuadora Hearts of Palm Linguine offers a fresh, natural and versatile alternative to mainstream pasta for those following a restricted diet or for anyone who’s ready to lower their calorie intake without lowering their flavor expectations. Simply heat Ecuadora Linguine with your favorite tomato sauce and serve with a sprinkle of parmesan, or serve it warm with olive oil and garlic for “pasta aglio e olio.” The new Linguine is likewise USDA Organic, grain and gluten-free, vegan and Kosher.

Available online here and soon in health food stores and mainstream supermarkets nationwide, the two new Ecuadora pasta products are sold at a MSRP of $4.79, with the new Hearts of Palm available for $4.99. All three new products are sold in 14-ounce cans.

Ecuadora joins the company’s family of brands, including Edward & Sons, Let’s Do Gluten-Free, Let’s Do Organic, More Than Fair, Native Forest, Nature Factor, Road’s End Organics and organic gluten-free specialty sauces under the Premier Japan and The Wizard’s brand names.