Death Wish Coffee Company Releases Highly Caffeinated Medium Roast

After seeing a 51.9 percent increase in coffee sales of their Dark Roast during Covid-19, Death Wish Coffee decided to expand their coffee products in response to customer demand. Saratoga Springs, New York—Death Wish Coffee Company, creators of the World’s Strongest Coffee, announced today the second largest product launch in company history with the release of their first-ever Medium Roast.

After experiencing a 51.9 percent revenue surge since the beginning of the pandemic and a demand for something lighter than their original Dark Roast, DWC spent the past nine months researching and developing the World’s Strongest Medium Roast.

“When I first tasted what our team had created, it immediately brought me back to my small garage apartment behind my mom’s house. All the emotions I felt back in 2011 returned,” Mike Brown, Founder and CEO, said. ‘“I thought to myself, ‘Damn, they’ve done it again. This might be the world’s most perfect medium roast!’”

Death Wish Coffee experienced significant workforce growth during 2020, despite the pandemic, allowing the team to focus more on product line expansion. The Death Wish Coffee team grew by almost 100 percent, according to Lindsey Speach, VP of talent and culture.