April 2, 2021

Sweet Earth Foods Announces Three New Plant-Based Mindful Chik’n Flavors

Plant-based foods innovator Sweet Earth Foods is announcing the expansion of its best-selling Mindful Chik’n Strips line with the release of three new ready-to-eat seasoned offerings available this spring and summer.

New varieties will be available on-shelves starting in early April at stores across the country, including Whole Foods, Meijer, HEB, Ahold, Sprouts and a variety of other grocers. The products are all vegan, made using wholesome ingredients and nutrient dense; each serving includes at least 13 grams of protein and four grams of dietary fiber.

New flavors include:

  • Sweet Earth Shredded Seasoned Chik’n: Shredded plant-based chik’n tossed in a classic carnitas-style marinade, offering optimal versatility as an addition to meals, salads and sandwiches.
  • Sweet Earth Seasoned Chipotle Chik’n Strips: Plant-based chik’n strips tossed in delicious and saucy chipotle marinade.
  • Sweet Earth Shredded Korean Style BBQ: Shredded plant-based chik’n tossed in an authentic Korean-BBQ marinade. Offered at Whole Foods.

“Sweet Earth has always made it a priority to innovate and develop new, delicious plant-based foods that people can enjoy at a variety of occasions,” said Sara Wheeler, Sweet Earth general manager. “We’re eager to meet the growing consumer demand for quick and flavorful plant-based alternatives. This expansion of Sweet Earth’s popular Mindful Chik’n line builds on our legacy of leading with variety.”

By leveraging Nestlé’s scale and R&D capabilities, Sweet Earth is able to be a market leader in offering ready-to-eat chik’n. “Given the rise of consumers cooking from home this past year and their craving for new twists to recipes they know and love, the chik’n options are a key way for flexitarians incorporate plant-based options into their at-home cooking,” added Wheeler. “These latest products are really versatile, in that they can be incorporated hot or cold into a variety of meals, including salads and appetizers, pasta, pizzas, rice bowls and sandwiches.”

Sweet Earth Mindful Chik’n products have a suggested retail price of $7.99. To find Sweet Earth products at a store near you, click here.

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