World Select Cuts Unveils Aussie Select Premium Deli Meats from Pasture-Raised Australian Lamb

World Select Cuts has launched its hand-crafted, premium deli meats featuring pasture-raised Australian lamb: Aussie Select. Entering both the retail and foodservice markets, Aussie Select is ideally positioned for early success and rapid growth. Aussie Select is the only bona fide Australian ultra-premium lamb charcuterie available to foodservice operators in the US and the only ready-to-eat lamb on the retail market.

Artisan butchers draw on centuries of tradition and expert craftsmanship to produce specialty meats that command attention for their on-trend flavors and high quality. It all starts by sourcing great-tasting Australian lamb that is naturally lean and tender.

Initial Product Offerings

• Agave Rosemary Lamb Ham:100 percent pure agave syrup and fragrant fresh rosemary with subtle notes of nutmeg, fennel and garlic
• Lamb Pastrami:Seasoned with traditional deli flavors like coarse ground black pepper, coriander and brown sugar, then smoked with hickory and mesquite, yielding a pleasant peppercorn bite with a tender texture
• Tikka Masala Lamb Ham:Warm toasted flavor profile of classic Masala, balancing cumin, cardamom, coriander, cinnamon, cloves and nutmegs in a robust rub

Each product is fully cooked and available in ~2lb whole muscle pieces with 120-day refrigerated shelf life, no artificial ingredients, flavors or colors and is Halal-certified.

To date, US lamb has been sold primarily fresh or frozen, which research shows can be a barrier to consumers who are pressed for cooking time and have little preparation confidence. As the first to market ready-to-eat lamb products, Aussie Select presents a line well-positioned to meet consumer needs and capitalize on current buying and dining trends in both retail and foodservice segments.