SONIC Drive-In Brings Drink Flavors to Retail with New Singles-To-Go Drink Mixes
SONIC® Drive-In is debuting SONIC Drink Mix Singles-To-Go in its popular Cherry Limeade, Ocean Water and Strawberry Lemonade flavors. The introduction of the new drink mixes is SONIC’s latest innovation to offer fans access to the iconic flavors when they’re unable to visit one of the brand’s more than 3,500 Drive-In locations.
Each box of zero sugar, low-calorie drink mixes feature six easy-to-use stick packs that can be mixed into a standard, 16.9-ounce-size water bottle.
“We’re always striving to give our guests new opportunities to enjoy our iconic flavors in new and exciting ways. The new Singles-To-Go Drink Mixes are the perfect way to meet the needs of thirsty SONIC fans wherever life takes them,” said Lori Abou Habib, Chief Marketing Officer for SONIC.
The drink mixes will be available at HEB and select Walmart locations starting this fall and at all Dollar General locations in February 2022. Additional retailers will be announced soon.
The Jel Sert Company, makers of SONIC gelatin, pudding mixes and shelf-stable freezer bars, will manufacture the new drink mixes. The partnership was brokered by SONIC’s licensing agency, Brand Central.