The easiest recipe site just got easier. Easy Home Meals, the consumer-facing website sponsored by the National Frozen & Refrigerated Foods Association (NFRA), recently got an upgrade. The long list of improvements includes a refreshed design, new search features and numerous upgrades that simplify the user experience. “We wanted the site experience to match the simplicity of our recipes,” said Julie Henderson, VP of Communications for NFRA. “This update and the new features we added, will make the site even easier for visitors to use.”
Videos and TikTok reels are embedded into many recipes so even novice cooks can get step-by-step instructions. NFRA’s roster of social media influencers regularly create new content and recipes so there’s always something fresh to try.
The extensive recipe database includes many recipes provided by NFRA members who represent some of the top brands found in the frozen and dairy aisles. So, visitors know they’re seeing recipes that are made with trusted products and are test-kitchen approved.
The improved recipe search is tailored to the way users look for recipes, with filters such as: meal type, ingredients, dietary preference, cook times, serving size and more. There’s even a way to search by holiday and occasion, taking the hassle out of deciding what to serve during stressful events.
And if the early numbers are any indication, visitors love it! The site gained more than 1 million pageviews after the relaunch, with no slowdown in sight.