Abbot’s Launches in Publix, Expanding Healthy Options in the Grocery Aisle with their Protein and Plant-Rich Products
Abbot’s—a wellness company crafting delicious and versatile plant-rich products from real, whole food ingredients—has debuted in more than 1,300 Publix locations across eight states. The Florida-born supermarket chain will carry Abbot’s plant-rich “Chorizo”, Ground “Beef” and Fajita Chick’n in its produce department, providing shoppers across the Southeast with clean and wholesome protein options to enjoy in their favorite recipes.
All of Abbot’s premium, protein-rich products are made with 100 percent real food ingredients (like pea protein, mushrooms and extra virgin olive oil) and are free from the top nine allergens, preservatives, natural and artificial flavors and seed oils. The products are also Non-GMO Project Verified, Whole30 Approved and Vegan Certified.
The expansion into Publix aligns with growing consumer interest in health and well-being. More than one in three consumers check both the nutrition label and ingredient list prior to purchase and 75 percent of consumers plan to invest more in products with health-promoting benefits. Flexitarians—those who enjoy both animal-based and plant-based alternatives—now make up nearly half the US population. Thanks to its clean, wholesome and nutritionally robust ingredient label, Abbot’s appeals to this growing flexitarian audience and has seen steady growth in the last 52 weeks in the natural channel. The brand has become a leader in the plant protein space and is poised to meet the demands of health-conscious and health-curious conventional shoppers.
“Food is information; it can either heal or harm,” said Kerry Song, founder and CEO of Abbot’s. “At Abbot’s, we’re deeply committed to crafting plant-powered proteins that not only taste absolutely delicious but give your body what it needs to thrive. Thanks to Publix, we’ll be able to share the transformative power of good, clean food with more and more people.”
Abbot’s products are now available in more than 4,000 stores nationwide, including Publix, Sprouts, Target, Whole Foods Market, Natural Grocers, The Fresh Market and Fresh Thyme, among others. For a comprehensive list of locations, click here.