AeroFarms to Bring Locally Grown Microgreens to Harris Teeter Customers
AeroFarms, an indoor vertical farming company and the leading supplier of microgreens to the US retail market, has announced that the company’s Micro Broccoli, Rainbow Mix, Micro Kale and Super Mix can now be found in Harris Teeter stores chainwide, including 20 locations within 90 miles of the AeroFarms location in Danville, VA.
Today, most leafy greens in the US are grown in California or Arizona and transported to the eastern United States. On average, fresh produce travels about approximately 1,500 miles from farm to plate and, today, about 31 percent of the US food supply is lost in transport, storage and beyond, according to the USDA. AeroFarms’ supply of microgreens to Harris Teeter’s Mid-Atlantic store locations from its farm in Danville, VA, not only reduces the risk of food loss but secures year-round access to these nutrient-packed greens for Harris Teeter shoppers.
“The adjacency of our farm in Virginia to Harris Teeter’s distribution centers translates to longer shelf-life, shorter transportation routes, and, ultimately, more time for shoppers to use and enjoy our microgreens,” said Dane Almassy, SVP of Sales and Marketing at AeroFarms. “With Harris Teeter, we now offer the power of locally grown microgreens to the communities in which we live, play and farm.”
With an industry-leading shelf life of 18-to-23 days and the proximity of AeroFarms to Harris Teeter stores, shoppers will enjoy microgreens that stay fresh in their home for up to two weeks. Because AeroFarms does not grow its plants in soil or use pesticides, consumers can also enjoy the convenience of a ready-to-eat, no-wash-required format. In addition to this unparalleled freshness and convenience, AeroFarms microgreens offer 4-to-40x the nutrition of the mature vegetable counterparts of specific vitamins, minerals and phytonutrients.
AeroFarms microgreens’ diverse taste and versatility allow Harris Teeter shoppers to boost nutritional meals in an endless variety of ways, using great tasting recipes that combine AeroFarms microgreens with other Harris Teeter-branded products.
Harris Teeter shoppers can now find AeroFarms microgreens in all Harris Teeter locations in Virginia, Washington, D.C., Delaware, Maryland, North Carolina, South Carolina, Georgia and Florida. To find AeroFarms Micro Broccoli, Rainbow Mix, Micro Kale and Super Mix at a Harris Teeter store nearby, visit AeroFarms.