African Dream Foods Hot Sauces Launch at California Sprouts Farmers Market Stores
African Dream Foods (ADF), an all-natural hot sauces and seasonings company focused on bringing authentic African flavor to the US market, has announced that California Sprout Farmers Market stores will be carrying three of their sauce flavors. African Ghost Pepper Sauce, Sweet Dream Sauce and the award-winning Lemon & Garlic Peri-Peri Sauce are all-natural, gluten-free and vegan sauces produced in Cape Town, South Africa. These flavors launched as new items in around 90 Californian Sprouts Farmers Market locations in September 2022. In line with its current give-back policy, for every 5 fl oz bottle purchased at Sprouts, ADF will contribute 10 cents to African wildlife conservation organizations.
David Schmunk, Founder and Managing Director of African Dream Foods, said, “When ADF began exploring a retail strategy, it was of critical importance to find a grocer with a shared commitment to the give-back aspect of business, especially as today’s consumer increasingly gravitates toward brands that align with their values and priorities. With African Dream Foods’ focus on farm-fresh produce, authentic African flavor, with a mission to support wildlife conservation and fair-trade farming practices, Sprouts was a perfect choice.”
Sweet Dream Sauce: This sauce is thick, with a chutney-like consistency that is on the mild side. It has notes of sweetness, jamminess and a little tingle of spice. Lemon & Garlic Peri-Peri Sauce: This sauce won the 2022 Sofi Award for Best New Hot Sauce. It has notes of sweetness, umami richness, a lemony garlicky flavor and a little spice. African Ghost Pepper Sauce: This sauce is the spiciest sauce of the bunch. It has some major heat but also has a complex flavor and aroma.