Albertsons Appoints New CMO

Albertsons has promoted Geoff White to evp and CMO. In his former role as president of own brands, White was responsible for the company’s own brands penetration growing from 23 percent in FY2017 to 25.3 percent as stated in the recent quarter report.

O Organics and Open Nature represent 23.6 percent of the total natural and organic sales at Albertsons, a 152-basis point growth from Q1 of FY2018. In 2018, the own brands team launched Signature RESERVE, an ultra-premium label that features globally sourced ingredients. 

“Geoff is a customer-centric leader that brings a unique combination of creativity and analytics to achieve growth,” said Vivek Sankaran, president and CEO. “I look forward to working with him to transform our merchandising capabilities.”

In 1981, White began his career with the company as a general clerk at Safeway in Burnaby, BC. He was eventually named director of Canadian produce operations for 210 stores. He held leadership roles in produce, dairy, frozen, deli & food service, produce, floral and branded concepts at the Safeway corporate office from 2004 to 2015. In 2015, he was named SVP of marketing and merchandising for the Northern California Division, and in 2017, he was appointed president of the company’s own brands team.