Albertsons announced Chris Rupp has been named evp & Chief Customer & Digital Officer. Rupp has joined the company from Microsoft Corporation, where she most recently served as General Manager of the company’s Xbox Business Engineering team.
Rupp will be responsible for integrating and enhancing consumers’ experiences across all digital touchpoints, accelerating the e-commerce business, and deepening consumer relationships through loyalty programs. She will assume responsibility for the company’s enterprise data strategy and data science capabilities.
“I am delighted to be joining Albertsons, one of the largest, longest running and most customer-focused grocery retailers in the world, when the retail industry is evolving so rapidly,” said Rupp. “There is no retail business that is more critical in customers’ lives or more complex to operate than the grocery business. At the same time, customers everywhere are demanding better and faster service at lower prices. Technology allows us to push ourselves to invent new ways to serve our customers and communities, and I’m looking forward to this new challenge.”