ALDI Reinforces Commitment to Price Leadership by Lowering the Cost of Thanksgiving Dinner

Though Thanksgiving may look different this year, ALDI, the grocery value leader**, once again gives shoppers unmatched prices on everything they need for a traditional holiday meal. From the Butterball turkey to the sides and desserts1, ALDI has it all for less than $30—offering an even lower price for the meal than in 2019.

In a time when food costs are rising and the economy and markets are shifting, ALDI reaffirms its commitment to offering shoppers the lowest possible prices on groceries. Customers can count on ALDI for the best prices on everything in their shopping cart.

“Customers expect unbeatable prices at ALDI and the holidays are no exception. While nearly every aspect of our lives is rapidly changing, we promise to continue to do everything in our power to keep prices down,” said Jason Hart, President and CEO, ALDI U.S. “We’re proud to provide shoppers everything they need for a traditional Thanksgiving meal from ALDI for less than $30.”

Celebrating the Season of Gratitude and Giving
There’s a long-standing, informal tradition of acts of kindness among the ALDI community. Shoppers are often praised for thoughtful gestures, such as chipping in to help a fellow customer pay for groceries or lending a hand to load groceries into the trunk of someone’s car.

With the spirit of Thanksgiving in mind, ALDI is paying kindness forward and providing employees the opportunity to do the same. This year, ALDI is giving every employee two $30 gift cards. Each card covers the cost of a Thanksgiving meal from its stores, and employees are welcome to use the gift cards for themselves or pass one or both along to someone in need.

“It’s our honor to offer each of our employees a Thanksgiving meal on us,” Hart said. “And with so many people in our communities facing difficult times, we felt it was important to give our employees a way to pay it forward to someone in their life who could use it.”

Prioritizing Safety
As shoppers are busy preparing for the holidays, customer and employee safety continues to be the company’s top priority. The safety measures ALDI introduced to reduce exposure to Covid-19 remain in place. ALDI has also expanded contactless delivery and pickup options, and customers can visit the company’s website to explore the services in their area.