May 20, 2022

Amara Organic Foods Now Available on Kroger’s e-Commerce Platforms

Eat Well Investment Group has announced that one of its investee companies, baby food brand Amara Organic Foods, is now available at The Kroger Co.’s e-commerce platforms, Kroger and Vitacost.

“Amara is pleased to add more premier e-commerce distribution with Kroger.com, one of the largest retailers in North America,” stated Jessica Sturzenegger, CEO of Amara. “Increased distribution through e-commerce channels continues to be a strategic focus of Amara to drive both topline revenue and to maximize margins that come from a DTC environment.”

Amara’s retail and digital footprint already includes distribution to many of North America’s leading big-box retailers, including Amazon, Walmart Canada, Whole Foods, Sprouts Farmer’s Market, HEB, Loblaws and more. Amara is focused on accelerating its omnichannel sales distribution strategy and continued growth across natural health food stores and traditional big-box retailers, in addition to e-commerce.

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