November 10, 2017

Amazon Fresh suspended in certain areas

On Nov. 3, Amazon announced it is ending its Fresh grocery delivery service for select zip codes, while it will continue to operate in cities ranging from Los Angeles to Tokyo. Customers in parts of New Jersey, Pennsylvania, Delaware, Maryland, New York, Connecticut, Massachusetts, Virginia and California received notices from the company notifying them that service to their areas had been suspended.

Amazon did not immediately comment if the delivery change stemmed from the Whole Foods deal, nor could they speculate on whether Amazon would re-launch grocery delivery services in the affected areas.

Amazon began its Fresh delivery service in Seattle a decade ago with a relatively slow rollout. During Amazon’s most recent earnings call, CFO Brian Olsavsky said the company’s various grocery assets will go hand-in-hand soon. “There will be a lot of work together between Prime Now, AmazonFresh, Whole Foods, Whole Foods products on the Amazon site, Amazon Lockers at the Whole Foods stores. So, there will be a lot of integration, a lot of touch points and a lot of working together as we go forward,” Olsavsky noted.


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