On April 1, 2019 Amazon and Whole Food Markets announced new lower prices on several products, especially fresh produce. The company also increased deals for Prime members. In a company statement, Amazon announced the steps will save customers an average of 20 percent on new reduced priced items. The company’s third round of price cuts will begin on Wednesday.
“Whole Foods Market continues to maintain the high quality standards that we’ve championed for nearly 40 years, and with Amazon we will lower more prices in the future, building on the positive momentum from previous price investments,” said John Mackey, Whole Foods Market co-founder and CEO. “The standards for how our products are sourced, grown and produced are powerful and set Whole Foods Market apart from the competition. We will continue to focus on both lowering prices and bringing customers the quality they trust and the innovative assortment they expect from our brand,” Mackey said.
Price reductions will be seen on peak-of-season produce such as greens, tomatoes and tropical fruits. Prime members will also see double the number of exclusive weekly Prime Member deals and deeper discounts with more than 300 Prime member deals planned for coming months.
“When Whole Foods Market joined the Amazon family, we set out to make healthy and organic food more accessible. During the last year, we’ve been working together tirelessly to pass on savings to customers,” said Jeff Wilke, CEO of Amazon Worldwide Consumer. “Every time a customer walks into a Whole Foods Market, they expect and trust industry-leading quality standards across aisles. And now they will experience that same Whole Foods Market quality with even more savings across departments,” Wilke said.