American Beverage Corporation Acquires Poppilu Kids Lemonade Brand
American Beverage Corporation, a wholly owned subsidiary of Harvest Hill Beverage Company, has acquired Poppilu, the first lemonade brand for kids, founded by food industry veteran Melanie Kahn.
Chicago-based Poppilu is the original line of bold and tangy kids’ lemonade. Sold in pouches, Poppilu is crafted to give kids an eye-catching, full-flavored organic beverage that is bold on flavor, not on sugar. Available in Original Lemon, Blueberry and Peach lemonade flavors, Poppilu has no added refined sugar and only 7g of sugar per serving (66 percent less sugar than the leading juice brand1) from the fruit juice itself.
“Poppilu makes a great addition to our existing portfolio and helps expand our strong foundation of kids’ beverages” said Ilene Bergenfeld, Chief Marketing Officer of Harvest Hill Beverage Company, owner of American Beverage Corporation. “We are especially excited that the product was crafted by a mom with kids in mind, which comes through in the bold taste and better-for-you benefits that will resonate with consumers.”
Poppilu was founded in 2017 with the debut of better-for-you bottled lemonades targeted to adults, after Kahn experienced a strong craving for citrus while pregnant with her daughter, the brand’s namesake, Poppy. Kahn then shifted the focus to kid-friendly pouches in 2020 after identifying an opportunity in the category for a lemonade brand for kids.
Poppilu is available at national retailers such as Walmart, Target and Thrive Market and regional chains including H.E.B, Stop & Shop, Giant Eagle and others. Find a retailer near you here.