Today, AnswerRocket announced American Licorice Company is leveraging its augmented analytics platform to enable streamlined data discovery and automated analysis of its syndicated market data from IRI and SPINS.
AnswerRocket allows American Licorice Company to ask business intelligence and analytical questions in plain English and get AI-generated data visualizations and narrative insights in seconds. Further, AnswerRocket’s breakthrough analytic applications, RocketBots™, enable American Licorice Company to automate entire analytics workflows that would typically take analysts days or weeks to complete. Using advanced machine learning and natural language generation, RocketBots proactively produce insights-rich stories about key performance drivers, trends and growth opportunities.
“With the continuous rapid change in consumer behavior, empowering our sales and marketing teams by way of access to answers and insights at their fingertips is critical,” said Kristi Shafer, Vice President of Marketing for American Licorice. “AnswerRocket has allowed us to build an architectural hub to integrate data from a variety of sources. This system allows for ease of quick analysis of category, brand and product data, as well as deep dives into the data to make informed decisions.”
“American Licorice Company has truly embraced the use of AI and machine learning to democratize access to data, analytics and insights,” said Alon Goren, CEO for AnswerRocket. “We’re excited to empower their business teams with automated analyses and a live feed of insights that directly guides their decision-making.”