Andrea Schwenk Joins EggLife Foods as VP of Marketing

EggLife Foods, Inc.the Chicago-based food brand that uses cage-free eggs, not flour, to reimagine carbohydrate-heavy foods, announces that Andrea Schwenk has joined as the company’s VP of Marketing effective June 1.

Schwenk is a seasoned brand-builder, working with food and beverage brands to develop results-driven global, national and local marketing campaigns and products. With experience on the agency, supplier and retailer sides of the business, working on several Fortune 500 B2C and B2B brands, Schwenk is a dynamic and strategic marketing leader. She has been serving as an Innovation Consultant for EggLife Foods since January 2020.

Prior to joining EggLife Foods in a full-time capacity, Schwenk served as Director of Beverage Innovation at Buffalo Wild Wings where she led strategic planning, product development and promotional strategy for the complete Buffalo Wild Wings beverage portfolio. Among her many accomplishments was the implementation of a data-driven location-specific draft beer assortment and marketing strategy for Buffalo Wild Wings’ 1,200 locations.

Schwenk began her career in advertising with the Burger King account at Wunderman where she laid the foundation for a career in food and beverage marketing. Following her time at Wunderman, Schwenk served as an Associate Brand Manager at Beam Suntory on the better-for-you brand, Skinnygirl Cocktails. While there, she led the development of the brand’s first global advertising campaign and launched 11 new product innovations in 10 months to secure market leadership and exceed case volume goals by 280 percent. Following Beam, Schwenk served as a Management Director at FCB Chicago where she led the Aramark business and created a new brand identity and positioning, transforming the brand into a catalyst for innovation.

Schwenk joins a team of seasoned consumer packaged goods executives led by CEO, David Kroll, who was appointed in the fall of 2019, and Ross Lipari, Chief Sales Officer, who joined the company in January 2020. Kroll previously served as CEO of the Chicago-based coconut water startup Coco5 and, before that, as Chief Marketing Officer at MillerCoors.

“Andrea’s Innovation expertise, paired with her blue-chip commercial experience spanning marketing, agency and retail is beyond impressive,” commented Kroll. “She is also incredibly passionate about food, healthier living and building brands from scratch,” he continued. “Andrea is the perfect addition to the EggLife Foods family, and we are thrilled to have her onboard.”

Commenting on her appointment, Schwenk stated, “I am thrilled to join the EggLife Foods team and help launch a brand that is a pioneer in modern nutrition and has the potential to help so many people meet their nutritional goals without sacrificing taste. Being able to help form the foundation of this brand and build and scale it across the country, is truly a dream opportunity for me.”

Schwenk holds degrees in Journalism, Spanish and Business from Iowa State University.