March 28, 2024

April 8 Solar Eclipse Opens Portal For Marketing Fun for SunChips, Perfect Snacks

The upcoming solar eclipse on April 8 is giving a variety of CPG brands like SunChips and Perfect Snacks an opportunity to work the astronomical event into playful marketing campaigns.

recently announced the latest addition to its Perfect Bar line-up of refrigerated protein bars, Chocolate Brownie, tying the perfectly dark Perfect Bar to celebrate the uniquely dark spectacle. The latest innovation is a blend of freshly ground peanut butter, cashew butter and cocoa, topped with dark chocolate chips, making it the ultimate, protein-packed spin on everyone’s favorite sweet treat. Additionally, the new Chocolate Brownie flavor will be one of the only organic and gluten free brownie flavored protein bars on the market.

“Our team at Perfect Snacks is thrilled to be announcing the new Chocolate Brownie Perfect Bar in honor of an iconic moment in time,” said Leigh Keith & Co-Founder and Chief of Brand and Mission at Perfect Snacks. “We’re hoping to captivate consumers senses with this dark chocolaty, delicious twist on our Perfect Bars, as they delight in the spectacular moment that will be the Solar Eclipse.”

Chocolate Brownie Perfect Bar is now available online and will be hitting refrigerator shelves at top retailers in the coming weeks. Eclipse glasses will be included with Chocolate Brownie orders online at no additional cost, while supplies last.

To further celebrate the launch, the following discounts will be available on Perfect Snacks:

  • 20 percent off Chocolate Brownie Perfect Bar from March 25 – April 12, to honor the 20 years until we witness the next total solar eclipse in the United States. No promo code needed.
  • 50 percent off Chocolate Brownie Perfect Bar for those in the path of totality of the solar eclipse on April 8. Valid when signed up for text notifications.

Meanwhile, SunChips is championing the inspiration behind its name – the sun – through a limited-edition offering, which will only be given away during the 4 minutes and 27 seconds of the solar eclipse’s duration of totality. In partnership with astronaut and researcher Kellie Gerardi, SunChips invites fans to experience a cosmic collaboration in the sky and on their tastebuds with an exclusive, new flavor mash-up – SunChips Solar Eclipse Limited-Edition Pineapple Habanero and Black Bean Spicy Gouda, blending ingredients reminiscent of sunny skies and bright days ahead while nodding to the moon with a cheesy touch. Beginning at 1:33 p.m. CT on April 8, as the eclipse casts its shadow over US soil, eager fans can get their hands on the new flavor at, while supplies last.

“SunChips draws inspiration from the sun so there’s no better moment to spotlight this snack than during the extraordinary solar eclipse,” said Rhasheda Boyd, vice president of marketing at Frito-Lay. “With this exclusive flavor drop, fans who enter for a chance to win their own bag during the moment of totality will have the opportunity to continue celebrating the eclipse even after the rare event is over.”

“As a researcher and astronaut with a love for all things space, I can’t wait to celebrate this exciting event with SunChips,” said Gerardi. “Total solar eclipses are rare and special events, and I hope people can take a moment out of their busy lives to pause and enjoy the incredible sight. That’s why I’m so excited that SunChips is commemorating this rare celestial event by offering fans a chance to get in on the fun with their exclusive Solar Eclipse flavors.”

SunChips is also going beyond the snack aisle to show support for the sun by carving out playful messages directed at the moon in wheat fields along the path of totality. Fans can join SunChips and Kellie Gerardi in celebration of the awe-inspiring solar eclipse by visiting and following the fun on InstagramTikTok, X and Facebook.

To learn more about Perfect Bar and the exciting, new Chocolate Brownie flavor, visit Perfect Snacks.



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