Asian Oatmeal Brand Yishi Foods Now Available at Whole Foods Market Locations

Yishi Foods, a Chicago-based maker of Asian-inspired oatmeals, has expanded distribution to all US Whole Foods Markets locations, totaling more than 500 stores.

Founded by Chinese immigrant Lin Jiang in 2019, Yishi is inspired by the childhood memories of her mother’s homemade breakfast porridge. She is now blazing a trail with the first Asian-inspired oatmeal brand to be available in the breakfast category nationwide, breaking out of the ethnic aisle and bringing Asian flavors into the mainstream.

“More than ever, shoppers are increasingly demanding breakfast cereals in innovative and delicious flavors that provide a multitude of functional benefits,” said Lin Jiang, CEO and Founder of Yishi Foods. “We’re thrilled to expand the availability of our nourishing products to Whole Foods Market across the country, continuing to capitalize on our phenomenal growth momentum and market traction. We’ll continue satisfying our loyal fans with second-to-none delicacies.” 

They are available in three flavors in Whole Foods Markets and other reputable retailers across the country, including Mom’s Organic, Central Market, Bristol Farms and Gelson’s, as well as five total flavors online. All varieties are USDA Certified Organic, Non-GMO, Gluten-Free and Vegan.

 Now available in Whole Foods Market:

• Taro Bubble Tea — A blend of ingredients including taro, black tea, blueberry and chia 
• Matcha Latte —Made with matcha, flaxseed and dairy-free coconut milk
• Toasted Black Sesame —Toasted black sesame with chia seeds, walnuts and flaxseed – Yishi’s original flavor inspired by Lin’s mother’s recipe

Yishi has sold more than 250,000 servings of oatmeal and will become available in more than 1,000 retail stores by the end of this month. Yishi has received high praise from publications such as Forbes, New York Magazine and Bon Appetit and won industry accolades such as the NEXTY award for “Best New Pantry Food” at Expo East and two KeHE OnTrend awards in a row.

For more information on Yishi or to buy online, visit www.yishifoods.com