Løs Sundays, a fast-growing and award-winning, premium tequila brand, today announces a $3.5 million Series A funding round which included San Francisco-based investment group, CircleUp Growth Partners, joining earlier investments from Ketch Ventures and Room9.
A testament to the brand’s rapidly growing consumer demand, the funding will be used to support the brand’s expansion as it grows its footprint across the United States, launching into 30 new markets in the US and two countries in the first half of the year.
“The tequila industry has been traditionally dominated with more serious, mature and masculine advertising, and we felt that there was an opportunity to introduce a high-quality brand with a more inclusive and relatable approach to the category and its growing consumer base,” says Mitchell Hayes, CEO and Founder of Løs Sundays. “The team is very humbled that CircleUp Growth Partners is joining the Løs Sundays family, and we are thrilled to see our love for tequila combined with our passion for creativity evolve and grow into a brand that is winning new consumers and growing quickly in the alcohol beverage space.”
“CircleUp Growth Partners looks to invest in companies that are disrupting large and stale categories,” says Karen Howland, Managing Director and General Partner at CircleUp Growth Partners. “Løs Sundays edgy marketing resonates with the younger female demographic which is often overlooked by mainstream tequila brands. Our proprietary Helio database identified Løs Sundays as massively punching above its weight on social engagement on a national level despite only having regional west coast distribution at the time. We are thrilled to partner with this brand for the next stage of growth.”
Disrupting the industry and capturing consumer attention, Løs Sundays crafts premium quality tequila using hand-selected, sustainably farmed, 100 percent Blue Weber Agave. With a clean and smooth taste, Løs Sundays has been recognized by the International SIP Awards, San Francisco World Spirits Award and Best Tasting Spirit Awards.
Going beyond the bottle, their all-female marketing team of co-founders has focused on engaging new consumers across modern digital mediums and creating sought-after merchandise. This strategic approach has allowed Løs Sundays to organically grow a loyal and dedicated audience of like-minded Sundays’ people.
The eye-catching appeal has been paramount in gaining national distribution with Southern Glazer’s Wine and Spirits and the brand is currently expanding into the following markets: California (CA), Texas (TX), Washington (WA), Minnesota (MN), South Carolina (SC), Maryland (MD), Missouri (MO), New Mexico (NM), Indiana (IN), Kansas (KS), Nevada (NV), New York (NY), Nebraska (NE), Arizona (AZ), Kentucky (KY), District of Columbia (DC), Delaware (DE), South Dakota (SD), Illinois (IL), Oklahoma (OK), Arkansas (AK), North Dakota (ND), Louisiana (LA), Hawaii (HI), Florida (FL), Colorado (CO), Massachusetts (MA), Rhode Island (RI), Georgia (GA), Tennessee (TN)
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