February 3, 2023

Babybel Teams up with Jason Biggs, Jenny Mollen for ‘First Time’ Vegan-Curious Experience

In partnership with married couple and actors Jason Biggs and Jenny Mollen, Babybel is launching the Babybel ‘First Time’ Experience to support cheese-lovers as they lose their V-card (vegan card, that is) and try Babybel’s Plant-Based.

Just in time for Valentine’s Day, fans can enter to win their own Babybel ‘First Time’ Experience kit. Winners will receive an exclusive Babybel heart-shaped box of plant-based cheese, in addition to other first-time essentials: A set of wine glasses, cheese snacking board, two matching ultra-soft robes and a cozy blanket. Because after all, you never forget your first.

In the last year, plenty of vegan curious Babybel fans have experienced their own firsts, with Babybel Plant-Based more than doubling sales expectations. This year, even more cheese-lovers are widening their horizons to try the soft and smooth alternative dairy snack developed to taste like Mozzarella cheese.

“Mini Babybel is a delicious, creamy snack for cheese-lovers of all ages, and we’re thrilled to be able to continue to grow with our fans and meet different lifestyles and evolving preferences with Babybel Plant-Based,” said Melanie Nemoy, Brand Director at Babybel. “We know there can be nervousness and anticipation when it comes to trying your first plant-based cheese. We’re excited to make sure the first time is a great one with Babybel Plant-Based, by offering the taste and texture consumers already know and love.”

Starting Feb. 2 at 10 a.m. ET through Feb. 8 at 11:59 p.m. ET, consumers can visit Babybel First Time to enter the sweepstakes to win one of their very own Babybel ‘First Time’ Experience kits curated by Jason, Jenny and Babybel. For additional terms and sweepstakes conditions see Babybel First Time.

Babybel Plant-Based is now available in a six-count bag at Trader Joe’s in addition to national grocery retailers including Kroger, Whole Foods, Meijer, HEB, Giant and select Albertson’s and Target stores for an SRP of $5.39. To find Babybel Plant-Based near you, visit Babybel.


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