Bada Bean Bada Boom Unveils Packaging Rebrand

Bada Bean Bada Boom, a best-selling snack company, unveiled a packaging redesign that emphasizes the playful personality of the brand. Available online and in stores now, Bada Bean’s updated packaging features vibrant colors, fun shapes and fan-favorite “bean characters” to reflect the witty brand name and beloved flavor-packed snacks inside.

Bada Bean snacks offer a plant-based, protein-packed alternative to traditional salty snacking without compromising on flavor or texture. With nine flavors ranging from Zesty Ranch to Sweet Sriracha, everyone is sure to find a favorite.

“One of Bada Bean’s core brand values is to make snacking fun,” Bada Bean CEO and Founder Michael Shoretz said. “We want consumers to smile from the moment they see our bag on shelves to the very last bite. We’re confident this new packaging complements the fun spirit of our snacks inside.”

Bada Bean is made with simple ingredients: broad beans (aka fava beans), a touch of sunflower oil and seasonings. All flavors are 100-percent vegan, gluten-free and non-GMO. Each 1-ounce serving packs 6g of plant-based protein and 4g of fiber.

Bada Bean’s new look (MSRP $4.99 4.5oz., $1.99 1oz.) is available on Bada Bean Snacks, Amazon and in stores nationwide, including Sprouts, Wegmans, Meijer, ShopRite, Hy-Vee and Aldi.