Bako Sweet Highlights Holiday and Heart-Healthy Promotions at Global Show

Bako Sweet is bringing its full lineup of premium sweet potato products to the Global Produce & Floral Show this month at booth #4176. Attendees can explore the brand’s complete offering of orange, white and purple sweet potatoes – including its popular Single Sweets, four-count tray packs and 3- and 5-lb. mesh bags. New this year, the brand will feature two new products including 3lb. white and 3 lb. purple sweet potatoes that will sure to be culinary hits for any at home chef.

As Bako Sweet continues to champion both flavor and nutrition, the brand is helping retailers prepare for the upcoming holiday season with festive merchandising display bins designed to capture shopper attention during peak November and December demand. These bins showcase sweet potatoes as a staple ingredient in holiday entertaining and emphasize them the “sweet side of the season.” Looking ahead to the New Year, Bako Sweet will also spotlight its Heart-Check Certification from the American Heart Association and launch promotional plans for Heart Health Month and National Sweet Potato Month in February, featuring bright pink packaging and health-forward display bins to keep sweet potatoes top of mind as shoppers focus on wellness.

“Our goal is to make it easy for retailers to tap into the key eating occasions of sweet potatoes with their shoppers,” said Susan Noritake, Vice President of Sales and Marketing at Bako Sweet. “From holiday gatherings to heart-healthy resolutions, sweet potatoes have a place at the table year-round. We’re excited to share creative ways to inspire shoppers and drive sales during these peak moments.”

Retailers visiting the booth will have the opportunity to connect directly with the Bako Sweet team about merchandising support, display bins and seasonal promotions designed to maximize visibility and shopper engagement. Retailers who have implemented Bako Sweet’s merchandising systems have seen sweet potato sales increase by up to 300 percent as a result.

Attendees can visit Bako Sweet at booth #4176 to taste fresh samples, connect with the team and discover how the brand is helping retailers bring more color, flavor and heart health to produce departments this season.

For more information about Bako Sweet, visit bakosweet.com or contact the sales team at sales@countrysweetproduce.com or 661-858-1075 x818 to place an order.

About Bako Sweet

For more than 75 years Country Sweet Produce, grower-packer-shipper of consumer brand Bako Sweet, has been growing sweet potatoes in the country’s richest soil in the southern San Joaquin Valley of California. This land produces some of the best-tasting sweet potatoes on the market. Over the years, Bako Sweet has perfected the growing and harvesting process to ensure the highest quality and consistently-sized sweet potatoes. Today, Bako Sweet focuses on providing the largest variety of value-added, conveniently packaged sweet potatoes, as well as bulk sweet potatoes and specialty offerings. For more information about Bako Sweet, visit bakosweet.com.