BeatBox Adds New Fan Favorite to its Flavor Portfolio with Launch of Mystic Grape

Today, BeatBox, one of the fastest-growing ready-to-drink (RTD) brands in the U.S. announced the expansion of its flavor multiverse with the addition of Mystic Grape; hitting shelves nationwide on Aug. 1.

“Grape has been one of the most-requested, most-hyped flavors in our brand’s history,” said Brad Schultz, Co-Founder & CMO at BeatBox. “As we continue to listen to our community and co-create memorable experiences, we developed BeatBox Mystic Grape with the intention to transform a familiar memory with a nostalgic taste into a modern day party-perfect beverage.”

Grape-flavored beverages are enjoying a powerful resurgence across the beverage industry. According to IRI data, grape has seen double-digit year-over-year growth in the flavored malt and RTD categories, signaling strong consumer demand for bold, recognizable fruit flavors.

Mystic Grape represents BeatBox’s continued dominance in flavor-forward innovation as its 16th flavor, bringing hype to life through high demand with massive distribution now sold in more than 130,000 retail locations nationwide from the local convenience store to your favorite grocery store, BeatBox has never been more accessible or desirable. Fans can find the newest flavor via the BeatBox store locator.

BeatBox’s newest addition follows a high-profile flavor collaboration with Shaquille O’Neal, who teamed up with the brand earlier this year to launch Shaq’s Blueberry Lemonade, a drop that electrified the RTD space and quickly became a BeatBox best-selling flavor.

“BeatBox won’t stop at new flavors, we’ve also introduced new party-friendly formats,” said Zech Francis, SVP Global Marketing. “We just launched portable 4-packs and reintroduced our 3L BigBox. Designed for sharing, we are committed to incorporating fan feedback into our portfolio and will continue to invest in the evolution of BeatBox.”