Beetnik Foods has launched a brand-new packaging design aiming to showcase the product in a more eye-catching format while more accurately conveying its benefits to health-conscious consumers on the go. Certified USDA Organic and gluten-free, Beetnik’s meals will retain the same clean ingredients that consumers know and love. The new packaging will be on shelves starting this September.
Beetnik Foods is a leader in the better-for-you meals solutions space. The company offers an organic food brand specializing in organic, gluten-free, humanely raised, grass-fed beef and chicken entrees.
With the new package, Beetnik aims to improve on shelf presence and enhance overall appetite appeal while leveraging the USDA Organic label in a more prominent space. The packaging emphasizes the flavor profile of the meals with an open color palette to provide differentiation quickly on the shelf. Beetnik continues its commitment to sustainability with the introduction of a new fully recyclable paperboard tray. The sleeve will continue to be designed to use less material than conventional frozen food packaging.
“Our new packaging has been a work in progress for our team for quite a while,” said founder and CEO, David Perkins. “We wanted to share the authenticity of our products in an appetizing, sustainable and eye-catching way. We are eager to see our new packaging on shelves.”
Beetnik’s product line continues to expand organic options. The company understands the importance of organic, gluten-free and specialty diet eating. By creating meals crafted with wholesome ingredients, the brand can continue to offer ease of preparation, as well as health and transparency in an organic meal format.