Before the Butcher Expands to Budget-Friendly Plant-Based Burgers

Plant-based meat provider Before the Butcher is expanding its lineup with plant-based burgers at costs lower than competitors and more comparable to the cost of beef burgers. The new Mainstream Plant-Based Patties will join the company’s premium UNCUT brand and be available to retailers and foodservice operators this month.

The Mainstream line will be sold in the freezer section in resealable 8-packs of quarter-pound patties 2 lbs. at an MSRP of $10.99 (price may vary by retailer.) Other meatless burgers are sold in fresh meat cases at significantly higher pricing. The break-through price was achieved through family-pack packaging and minor adjustments that reduced ingredient costs.

Foodservice operators can also purchase the Mainstream line through distributors at a low wholesale cost.

Like Before the Butcher’s UNCUT line, the Mainstream patties are 100 percent plant-based, vegan, gluten-free and made from a proprietary combination of soy, coconut and canola oils and natural seasonings. Each Mainstream patty provides 18 grams of plant-based protein and closely replicates the taste and texture of a beef burger.

“More consumers clearly are interested in meat alternatives, but until now plant-based meats have had a price tag that doesn’t fit many family budgets. The new Mainstream line provides an affordable option for people who aren’t able to pay nearly $3 a piece for a meatless burger,” said Danny O’Malley, Founder and President of Before the Butcher. “At just under $1.40 per patty, we are opening the category to a large new universe of purchasers that we expect to drive substantial new growth for alt-meat products.”