Big Y Turns Pink in Honor of Breast Cancer Month

In order to continue to raise awareness and funds for breast cancer, all Big Y Supermarkets will be donating proceeds from various departments throughout the store to 32 local breast cancer support groups throughout Massachusetts and Connecticut. Since 2007, the chain has raised more than $2 million dollars for this cause. The program, “Partners of Hope” reflects the partnership, commitment and support of breast cancer awareness and research that is vital for so many.

During the entire month of October, Big Y will donate a portion of the proceeds from both the Floral and Produce purchases including Sunshine Bouquets. Additionally, Big Y will donate 5 cents for each Big Y’s family of brands including, Full Circle Organics, Culinary Tours, Cravin’ Flavor, Food Club, That’s Smart, Wide Awake Coffee, Sweet P’s Bake Shop, Top Care Health, Tippy Toes, Pure Harmony and Paw’s Happy Life purchased between Oct. 8 and 14 (some exclusions may apply). Big Y Butcher Shops will donate ten cents from every pound of All Natural Angus Beef and Big Y Smart Chicken sold during the entire month of October and Big Y Pharmacy & Wellness Center will also donate $5 for every flu shot given. New this year customers can also donate directly to Partner’s of Hope.

Big Y’s dietitian team, Carrie Taylor and Andrea Luttrell, will devote a portion of their fall newsletter to cancer prevention.

According to Big Y CEO, Charles D’Amour, “During these challenging and stressful times, it has never been more important to take care of one’s health. Thousands of women and many men are impacted each year by breast cancer. With a renewed focus on health and wellness and the importance of breast cancer awareness and early detection, we hope this initiative can not only help save lives but some day lead to better treatments and ultimately a cure.”

For more information, visit the company’s official press release.