BLAZE PR Firm to Represent Nature’s Path Organic Foods
BLAZE Public Relations has added Nature’s Path Organic Foods, North America’s largest certified organic breakfast and snack food company, to their roster of natural food CPG clients.
“When we started our search for a new agency, it was important to us to find a partner who shared our company mission and values in caring for people and the planet,” said Hubert Wat, VP of Marketing for Nature’s Path. “It was immediately clear the team at BLAZE shared our passion and would tell our stories in the right way. We look forward to accomplishing great things together.”
BLAZE PR has been retained to bring awareness to Nature’s Path Organic Foods flavor-forward, non-GMO cereals and granola products as well as corporate initiatives. The campaign will also include promoting its sister brands Love Crunch organic granola, Que Pasa stone-ground organic corn chips and EnviroKidz organic cereal with a mission to protect endangered species. BLAZE will conduct media outreach to spotlight new products and establish influence in the breakfast and snack categories through high impact campaigns. The agency aims to create conversations about the unique aspects of the brands, including their unwavering commitment and dedication to sustainability.
“We are thrilled to work with a brand so highly recognized in the organic food space, and we look forward to increasing the spotlight on the brand,” said BLAZE PR President Matt Kovacs. “Nature’s Path has achieved so much in the category and our plan is to take it to the next level. This is a brand that deserves world-wide attention.”
Beyond the products, BLAZE PR looks to spotlight the Nature’s Path’s mission of always leaving the earth better than you found it. In the past 11 years, Nature’s Path has donated more than $30 million worth of food to food banks and charities across North America. Nature’s Path Eat Well Do Good program has been an annual food donation campaign that serves nearly a dozen food banks in Canada and the US. This year, considering the increased food insecurities hitting children in particular, due to higher unemployment lacking lunch programs, Nature’s Path has announced it will be donating 1 million bowls worth of food to youth-focused programs.