Bob Evans Farms Launches Bob Evans Mashed Cauliflower and Dishes Up “Taste Fest” Themed Mobile Sampling Tour in Select Markets
Bob Evans Farms, Inc., producer of America’s #1 selling refrigerated side dishes announces the launch of Bob Evans® Mashed Cauliflower, available in two farm-inspired, creamy flavor varieties the whole family will enjoy:
Parmesan & Chives (12 oz.), cooked cauliflower, mashed in a creamy Parmesan cheese sauce, accented with bright chives.
Roasted Garlic & Herb (12 oz.), cooked cauliflower, mashed in a generously creamy roasted garlic sauce, accented with parsley flakes.
On-trend and satisfying, cauliflower is found on 22 percent of American menus (+36 percent since 2016). One package of Bob Evans Mashed Cauliflower provides approximately 2.5 full servings of vegetables. Bob Evans Mashed Cauliflower is made with real ingredients, including milk and butter.
“Consumers want fresh, time-saving solutions from the brands they trust for a well-rounded dinner plate,” said Ciare James, Vice President of Brand Marketing, Bob Evans Farms. “Bob Evans has earned the reputation for providing families with their favorite refrigerated dinner sides. Our Mashed Cauliflower was developed to meet the growing needs of more than half of U.S. consumers looking for convenient opportunities to incorporate more delicious vegetables into their diets[ii].”
Each serving is 70 calories and just 6 grams of carbohydrates. Mashed Cauliflower provides flexibility as a traditional side dish, starch replacement or center of the plate replacement for meat proteins. No preparation or clean up required, Bob Evans Mashed Cauliflower is fresh and ready to serve in four minutes!
“Not only does Bob Evans Mashed Cauliflower fulfill a meal-time need, but it also wins consumers’ palates by providing a creamy and flavorful taste experience![iii],” added James.
To complement the launch, the Bob Evans Mashed Cauliflower Taste Fest mobile sampling tour is rolling out via guerilla activations, grocery store samplings and events at locations across Arkansas, Georgia, Michigan, Ohio and Tennessee from October through November 2022. “Follow the Fork” for Taste Fest details @bobevansgrocery. Upcoming special event stops along the tour include:
Kroger Fountain Square, Cincinnati, OH
Friday, Oct. 7, 2022
11 a.m. to 2 p.m.
Columbus Commons, Columbus, OH
Thursday, Oct. 27, 2022
11 a.m. to 2 p.m.
Lighting of the Square, Bentonville, AR
Saturday, Nov. 19, 2022
1 p.m. to 8 p.m.
Bob Evans Mashed Cauliflower is available in the refrigerated aisle at grocery stores nationwide, including Kroger, Meijer and Walmart locations. For more information about Mashed Cauliflower and to find additional grocery store locations where the products are sold, click here.