Bolthouse Farms announced it has entered into an agreement to acquire Arizona-based Rousseau Farming Company‘s carrot operations. This move, part of Bolthouse Farms long-term growth plans, further demonstrates its vision of Plants Powering People and its mission to feed and nourish people.
“This acquisition will help us scale to serve our customers better by bringing fresher and healthier, locally-grown carrots to them in the Southwest,” said CEO Jeff Dunn of Bolthouse Farms. “We’ve had a longstanding relationship with the Rousseau family and are committed to partnering with companies that share our core values of sustainability, product quality and customer service. We look forward to continuing to grow our businesses and support the industry together.”
From a strategic standpoint, the acquisition will allow Bolthouse Farms to focus on providing customers more locally grown carrots as part of their regional strategy and “four corners” growing approach which includes Washington, Georgia, Eastern Canada and now Arizona in addition to California. It will also bolster Bolthouse Farms’ plans for innovation in the carrot space. While the company is already equipped when it comes to automation, processing and packing advancements, the company plans to refine the product, introduce new varieties and optimize the growth cycle and supply chain.
The Rousseau Farming Company’s name for carrot operations is not expected to change as a result of the acquisition. Additionally, Rousseau Farming Company will retain ownership of all other produce operations. The terms of the deal, which according to officials, have been in development for the past few months, are not disclosed, as both companies are privately held.