Bolthouse Farms Introduces New Superfood Immunity Boost Juice Blend

Bolthouse Farms introduces its newest Superfood Immunity Boost juice blend, an excellent source of Vitamins C and D and zinc crafted with elderberry, cranberry and echinacea that will be available on retail store shelves in late-October. With consumers making more mindful choices at the shelf, Bolthouse Farms has met the demand for more functional, immunity-supporting products as wellness routines are maintained at home.

“Consumers’ needs are changing quickly, and we heard from our customers the demand for products that help promote wellness, that taste great and are available at a good value is growing at a fast pace,” said Bolthouse Farms Chief Customer Officer Phil Kooy. “We quickly developed the new Superfood Immunity Boost juice and added multi-serve sizes of our other immunity-boosting juices and smoothies, providing the value and function consumers are looking for.”

Today’s consumer is looking for products to address overall personal wellness and maintaining a healthy immune system remains top-of-mind with cold and flu season just around the corner. While the Superfood Immunity Boost fruit juice blend is available in only the larger 52-ounce multi-serve bottle, Bolthouse Farms has selected five of its most nutrient-dense beverages to offer in this format as well as its single-serve 15.2-ounce bottles, including:

• C-Boost – with 600 percent daily value of Vitamin C per serving, this blend with pear, mango and Acerola cherries may help support a healthy immune system.
• Green Goodness – a combination of ingredients, like apple, mango, kiwi and spinach, are perfectly blended for a smoothie with great taste and a good source of antioxidants, vitamin A and vitamin B12.
• Multi-V Goodness – flavor from cherries, strawberries, cranberries and pomegranates combine to deliver 6 grams of fiber and 100 percent daily value of 13 essential vitamins including A, C and E per serving.
• 100 percent Pomegranate – pomegranates are one of the best known superfruits and the ruby red seeds give this juice a unique sweet/tart flavor.
• Carrot Ginger Turmeric – a twist on traditional carrot juice with ginger and turmeric for a flavorful beverage that is not only an excellent source of antioxidant vitamin A but also supports an anti-inflammatory diet.