Bon Dévil Announces Partnership with The Run-A-Ton Group, Nationwide Kroger Launch

Bon Dévil, a plant-based refrigerated dessert brand, has announced its partnership with The Run-A-Ton Group, Inc. Effective Feb. 15, 2023, The Run-A-Ton Group has acquired the exclusive distribution rights and brand ownership of Bon Dévil Products for North America.

“Ever since our introduction to the Ganache Pots in 2017, we have been in love with this product and are excited to be involved with what is now Bon Dévil US and our partners in the UK,” said Doon Wintz, President of The Run-A-Ton Group, Inc.

Shortly following the partnership, Bon Dévil’s desserts quickly approach a nationwide launch at Kroger, the nation’s largest supermarket chain. Starting March 28, Kroger customers can indulge in two decadent flavors: Chocolate Ganache and Salted Caramel Ganache.

Each of Bon Dévil’s 2.47 oz. dessert cups start with a coconut base, are 100 percent plant-based, with no dairy, no gluten and no GMOs. In addition to the flavors launching at Kroger, Bon Dévil also makes Vanilla Ganache and Rice Pudding.

“Plant-based desserts continue to outpace the growth of their non-Plant-Based competitors within the category. Bon Dévil is thrilled to bring our plant-based decadent desserts to Kroger Customers nationwide. Soon, customers shopping at any Kroger Banner (including King Soopers, Fry’s, Fred Meyer, Ralphs, Roundy’s, QFC, Smiths…) will be able to dive in and devour Bon Dévil,” said Karen Ackerman, Bon Dévil VP of Sales.

Concurrent with the landing of Bon Dévil on the shelves of Kroger stores nationwide, Bon Dévil will be launching in an upsized cup (from 1.6oz to 2.47oz), providing more than 54 percent more decadent goodness to consumers, as well as an angelic pack refresh to enhance and improve shelf visibility at retail.

Bon Dévil will continue to expand their existing retail placement at Wegmans, Fresh Thyme, Fresh Market, Harris Teeter, Haggen, Jewel, Meijer, Raley’s and others. Stay up to date on the latest here.