September 11, 2023

BRACH’S Launches First-Ever Candy Corn Club, Superfans Can Win Candy Corn Year-Round

BRACH’S, a leading candy corn brand, has launched the first official Candy Corn Club to celebrate the iconic fall treat and give superfans the opportunity to receive exclusive access to candy corn year-round.

As a membership perk, Candy Corn Club members will receive VIP access to BRACH’S Candy Corn throughout the year via free subscription boxes. Each box will offer exclusive sneak peeks of BRACH’S latest seasonal innovations. To make moments sweeter, members will also receive one-of-a-kind BRACH’S Candy Corn-inspired swag to help embrace their super-fandom.

How to Enter:

  • Profess Candy Corn Love: Visit Brach’s Candy Corn Club between Sept. 7 and Sept. 30 to enter for a chance to become one of the inaugural club members by answering questions like “What makes you a candy corn superfan?”
  • Club Members Only: 100 participants will be randomly selected in October to win free access to the club.
  • Candy Corn for All: If you didn’t make it into the club, no worries! Each candy corn lover who enters will receive a free 11 oz. bag of BRACH’S Classic Candy Corn (limited to the first 5,000 claimants; terms and conditions apply).

“At BRACH’S, we know candy corn has a passionate following of people who can’t wait for its return to store shelves each fall,” said Chad Womack, Director of BRACH’S Seasonal Marketing at Ferrara Candy Company. “In fact, a recent survey conducted by BRACH’S revealed that nearly half of Americans agree they enjoy decorating (49 percent) or baking (42 percent) with candy corn to celebrate the fall season. The BRACH’S Candy Corn Club gives superfans an exclusive and exciting chance to make moments sweeter with candy corn not only this fall but all year long.”

Alongside the Candy Corn Club, BRACH’S is introducing Fall Festival Candy Corn, which will be included in the welcome box for club members. Fall Festival Candy Corn features six new flavors: Kettle Corn, Caramel Apple, Cotton Candy, Lemonade Shake-Up, Strawberry Funnel Cake and Lemon-Lime Snowcone. The new candy corn offers a twist on familiar favorites with flavors reminiscent of classic fall moments, perfect for the 86 percent of Americans who enjoy participating in fall and Halloween-related activities.

BRACH’S Candy Corn and BRACH’S Fall Festival Candy Corn are available at major retailers nationwide this fall season. Buy online or find the product at a store near you via the product locator.


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