Brave Robot Launches Climate Hero Super Cake Mix

Brave Robot, an animal-free CPG brand, is expanding with the launch of its second product line, Climate Hero Super Cake mix by The Urgent Company, direct to consumers.

Climate Hero Super Cake’s shelf-stable animal-free mix is quick and easy to make: just add water and oil, no eggs required. Made with Perfect Day’s animal-free milk protein, which is also used in Brave Robot’s beloved ice cream, Climate Hero Super Cake stays moist and decadent. The same animal-free dairy protein that makes the brand’s ice cream so creamy is used in this new application to replace the equivalent of three eggs and to make the cake mix tender and moist. Brave Robot’s Climate Hero Super Cake is also sustainably packaged in a 100 percent compostable bag. Each 17.5oz bag makes two 8-inch round cakes.

Brave Robot, the fastest growing brand in the plant-based ice cream category, comes from The Urgent Company. A new type of CPG company focused on harnessing revolutionary innovation and science, The Urgent Company uses innovative ingredients (like Perfect Day’s non-animal whey protein) to create next-generation, sustainable animal-free foods. A recent Life Cycle Assessment of Perfect Day’s protein production found that if just 5 percent of dairy products were made with Perfect Day protein, the equivalent of the greenhouse gas emissions from 140K roundtrip flights between SFO and JFK would be saved.

“We’re thrilled to provide more indulgent dessert options that are not just exceptional in flavor and texture but also kinder to the Earth,” said August Vega, President of Brave Robot. “No one should have to compromise their values to indulge in a delicious treat.”

Kosher-certified OUD and lactose-free, Climate Hero Super Cake ($18 for 1 bag or $36 for 3 bags, inclusive of shipping) can easily be made into recipes like chocolate whoopie pies, carrot cake, coffee cake, chocolate peanut butter brownies and more (recipes included with order).

For more information and to order, click here.