Braxton Brewing Co. announced the launch of a new adult beverage inspired by Graeter’s Ice Cream’s classic smoothie recipe. The spiked smoothie marries America’s love for hard seltzers to a classic indulgence to reveal the first-of-their-kind Smoothie Seltzers.
For a limited time, this December, consumers will be able to enjoy Braxton’s Sunrise Sensation and Island Blast Smoothie Seltzers in Braxton taprooms, both developed using Graeter’s fan-favorite fountain menu smoothies, online at Braxton.com and at Kroger stores throughout Indiana, Kentucky, Tennessee and Ohio. Each four-pack of 12 oz. Smoothie Seltzers will be available for $14.99.
“Consumers consistently want more out of hard seltzers, and this is a unique drink experience that gives them just that. Graeter’s smoothie has truly allowed us to take the consumer seltzer experience to new heights and carve out a new niche within the highly competitive hard seltzer category,” said Jake Rouse, Co-Founder and CEO of Braxton Brewing Co. “Our hard seltzer has such a smooth mouthfeel and is so well formulated that it gives us a perfect base with which to work. Drinkers can expect something similar to what you would drink at a scoop shop, expertly blended with the ingenuity they would expect from Braxton.”