Breyers CarbSmart Café Pop-Up in New York City Showcases Less Guilty Treat  

To help make this Mother’s Day special, Breyers is offering a sweet way to spend time with moms, mother figures and loved ones: the CarbSmart Café – a one-day pop-up experience in New York City where treat lovers can stop by maman Bryant Park for meaningful bonding time, Mother’s Day prep activities and delicious samples of Breyers CarbSmart.

Whether it’s your mother, wife, aunt, sister, friend, mentor or any loved one you are grateful for, the CarbSmart Café has something for everyone. If they are not in town, Breyers will offer a variety of opportunities to let your loved ones know you are thinking of them.

At the CarbSmart Café, attendees can enjoy an array of curated activities to help alleviate guilt such as:

• Breyers CarbSmart Sampling Station: Sweeten your day and sample a selection of Breyers CarbSmart – the perfect frozen treat that doesn’t sacrifice taste and delivers lower carb, better-for-you goodness. Attendees will be able to enjoy a variety of flavors including:
• • CarbSmart Brownie a la Mode: 120, 4g of sugars, 4g of fiber and 5g net carbs (per 2/3 cup serving)
  • CarbSmart Chocolate: 110 calories, 3g of sugars, 4g of fiber and 5g net carbs (per 2/3 cup serving)
  • CarbSmart Vanilla, Chocolate, Strawberry: 100 calories, 4g of sugars, 4g of fiber and 4g net carbs (per 2/3 cup serving)
  • CarbSmart Vanilla: 110 calories, 4g of sugars, 4g of fiber and 4g net carbs (per 2/3 cup serving)
• Send Your Gratitude: There’s nothing like a handwritten note to show your appreciation. At the CarbSmart Café, you can choose from an array of custom card designs to write a personalized note to your mothers, mother figures and loved ones.
• Capture the Moment: Postage mail isn’t the only option! For those who can’t physically be with their mother, mother figure or loved ones, Breyers will have a phone booth installation, outfitted with a digital touchscreen to capture photos to send to those you care about.

“As a brand known to bring people together to create special moments, Breyers is creating even more meaningful ones ahead of this year’s Mother’s Day holiday at the CarbSmart Cafe,” said Bentley King, US Head of Ice Cream Operations at Unilever. “We know how important it is to spend time with loved ones in our lives but sometimes life can get in the way, which we all feel guilty about. We hope we can be a destination where people can prioritize that time together while enjoying a scoop of our fan-favorite Breyers CarbSmart.”

The CarbSmart Café will be open to the public on Friday, May 12th in New York City at maman Bryant Park, located at 114 W 41st St, New York, NY between 12 p.m. to 4 p.m. ET. All activities and ice cream samples will be complimentary and available while supplies last for the ultimate kick-off to your Mother’s Day weekend. Additional food and beverage offerings from the maman menu will be for sale as usual.

If you can’t join in person, Breyers is still offering fans nationwide the opportunity to get one of their custom Mother’s Day cards by visiting breyers.com.

For more information about Breyers CarbSmart, visit Breyers. For product locator, visit Breyers.