Brighter Bites Launches Emergency Initiative to Feed Families, in Partnership with H-E-B and Winn-Dixie Stores

Not-for-profit organization Brighter Bites announced this week a new, emergency initiative aimed at ensuring that all families who are currently enrolled in Brighter Bites around the US have the opportunity to access fresh produce when they need it most.

Brighter Bites is rolling out the initiative this week for 14,100 families in Houston and Austin in partnership with the Texas grocery retailer H-E-B and next week for 1,100 families in Southwest Florida with Southeastern Grocers, parent company of Winn-Dixie stores.

Brighter Bites is giving $25 produce vouchers bi-weekly to every Brighter Bites household for fruit and vegetable purchases during the next two to three months at H-E-B and Winn-Dixie stores. This initiative will ensure no Brighter Bites family has to forfeit health or safety in order to survive this crisis.

“This is a time that our families need healthy food more than ever to boost their immune systems. When schools closed and our distribution model was interrupted we knew we had to pivot our business,” said Brighter Bites CEO Rich Dachman. “Brighter Bites will continue

providing our families with fruits and vegetables through this program, allowing them to maintain the same level of produce in their homes as they did through Brighter Bites distributions. We could not have executed this program without the partnership of H-E-B, Southeastern Grocers and Winn-Dixie. We are so grateful for their support.”

Dachman added Brighter Bites will convert its online nutrition education programs to a distance learning model.

Under normal circumstances, Brighter Bites works with their families across 100 plus schools in six cities, with each family receiving 25 pounds of fresh, seasonal produce and nutrition education on a weekly basis. Brighter Bites families were actively engaged in the program, and data shows that they were consuming significantly more fresh produce and talking about nutrition more often in their homes, too.

To sustain this program for all Brighter Bites families for the next two to three months, the nonprofit will need to raise additional funding to continue issuing produce vouchers to families until this crisis subsides.

To make a donation please visit www.brighterbites.org.