January 23, 2025

BrightFarms Partners With Instacart To Stave Off Resolution Quitters Via Free Salad Kits

BrightFarms, a national leader in the indoor farming industry, today announced a campaign with Instacart, the leading grocery technology company in North America, to deliver free salad kits* following Quitters Day. Noted as the day when most people abandon their New Year’s resolutions, Quitters Day is typically recognized as the second Friday in January. To keep the spirit of healthful resolutions alive longer, BrightFarms and Instacart will be offering free Crunch Kits before the month ends on Thursday, Jan. 23. Consumers can head to the Instacart website or app to redeem this offer with their Instacart order and select an eligible Crunch Kit of their choosing while supplies last. *Delivery, sales tax and other fees will still apply.

“We’re committed to bringing our customers the crispiest, crunchiest and freshest lettuce imaginable. Our partnership with Instacart takes that promise even further, ensuring that you can enjoy produce that’s not just better for your plate but better for the planet too,” said Jessica Soare, Senior Director of Marketing at BrightFarms. “We at BrightFarms are excited to help make healthy eating a bit easier at a time when it’s hard to consistently work toward wellness goals. We hope that we can help turn Quitters Day into a celebration of fresh beginnings, fueling our customers’ with fresh and locally-grown greens delivered directly to their doors.”

As a leader in the indoor farming industry that makes fresh, responsibly-grown produce, BrightFarms offers a robust line of fresh lettuce and herb options, from classic greens to crunchy mixes. As part of the Quitters Day promotion, Instacart customers can choose to redeem one of the following fan-favorite salad kits:

  • Mediterranean: a vegetarian-driven salad featuring bright and robust Greek flavors, feta cheese, roasted lentils, herbed flatbread and a feta vinaigrette.
  • Southwest Chipotle: a perfect blend of heat and smoke with tangy, bold flavors featuring fire roasted corn, cotija cheese, tortilla strips and chipotle ranch dressing.
  • Chickpea Caesar: a delightful twist on a culinary classic. This kit starts with fresh BrightFarms Sunny Crunch greens, topped with crispy chickpeas, organic quinoa, shaved parmesan, garlic crouton crumbles and paired with a vegan Caesar dressing.
  • Sunny Bacon: a savory salad topped with uncured bacon bits, shredded white cheddar cheese, sunflower seeds, crispy onions, herb croutons and paired with a vegan Ranch dressing.

For more information, visit BrightFarms or Istacart.

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