Butterfinger X Popup Bagels: The Ultimate Sweet Breakfast Treat Collaboration

Butterfinger, the crispety, crunchety, peanut-buttery bar is teaming up with PopUp Bagels, the innovators behind the “Not Famous, but  Known” bagel and schmear brand to unveil an exclusive “cream cheese spread made with Butterfinger .”

This limited-edition collaboration is a fun take on the traditional schmear that’s made with the iconic peanut-buttery bar that fans have known and loved for 100 years. Brand fans and bagel enthusiasts alike can grip, rip and dip their oven-hot and whole bagels into the irresistible peanut-buttery schmear made with bits of crispety, crunchety Butterfinger that will elevate their tastebuds with every bite.

“We’re always looking for new and creative ways for our fans to enjoy Butterfinger and we’re delighted to put a fun spin on breakfast with our PopUp Bagels partnership,” said Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio. “The blend of Butterfinger’s iconic crispety, crunchety, peanut-buttery bar mixed with PopUp Bagels schmear is a flavor like no other and we can’t wait for everyone to try it.”

The limited-edition schmear made with Butterfinger will launch at PopUp Bagels locations beginning Wednesday, Sept. 25 through Tuesday, Oct. 1. However, fans who can’t wait to lay a finger on the crispety, crunchety, peanut-buttery deliciousness can pre-order the exclusive offering for pick-up at all PopUp Bagels locations, on Sunday, Sept. 22 at 12pm EST at PopUp Bagels.