September 13, 2023

Califia Farms and Cinnamon Toast Crunch Launch ‘Snack Attack’ Sweepstakes

Califia Farms® is teaming up with Cinnamon Toast Crunch™ to show consumers how well plant-based milks go with cereal by giving away a year’s supply of this pairing with its ‘Snack Attack’ Sweepstakes contest.

Today through Nov. 7, 2023, fans can post a video of themselves using the Califia Farms x Cinnamon Toast Crunch ‘Snack Attack’ Gamified Effect on TikTok to celebrate the sweet and cinnamon-y almond milk magic of this tasty brand partnership. Up to 15 winners will receive a year’s worth of Califia Farms Unsweetened Almondmilk and Cinnamon Toast Crunch.

The ‘Snack Attack’ effect features the playfully absurd antics of the famously hungry Cinnamon Toast Crunch Cinnamojis. TikTok app users are challenged to maximize points and beat their score by helping the wacky characters “catch” falling almond milk in a cereal bowl while avoiding socks, pizza and donuts.

“With people switching to plant-based milk for more occasions, we see a big opportunity to introduce more consumers to the irresistibly yummy combination of cereal and almond milk,” said Suzanne Ginestro, Chief Marketing Officer at Califia Farms. “We’re thrilled to team up with Cinnamon Toast Crunch to playfully disrupt consumers’ snacking occasion with a zany, interactive game and giveaway that encourages people to satisfy their next unexpected craving with something sweet, creamy and delicious.”

Recent research from Califia Farms reveals additional insights around the growing interest of the cereal and dairy-free milk pairing, with consumers – particularly Gen Zers – pouring bowls for late-night snacking and comfort-worthy cravings.

To enter for a chance to win a year’s supply of Califia Farms Unsweetened Almondmilk and Cinnamon Toast Crunch, visit Califia Farms and Cinnamon Toast Crunch on TikTok and follow the instructions below.*

*NO PURCHASE OR PAYMENT NECESSARY. Open to legal residents of the 50 United States and D.C. who are at least age 18 (or the age of majority in their jurisdiction of residence, whichever is older) at the time of entry. “Sweepstakes Period” is from 12 a.m. PT on Sept. 12, 2023 through 11:59 p.m. PT on Nov. 7, 2023. To enter, during the Sweepstakes Period, (i) Log in or join TikTok (account must not be set to “private”; creating a TikTok account is free); (ii) follow @CalifiaFarms on TikTok; (iii) film a 30 second – 1 minute video of yourself using the Califia Farms X Cinnamon Toast Crunch Snack Attack Gamified Branded Effect (this effect can be found by searching for it in the TikTok branded effect menu and also via this direct link: Snack Attack on TikTok.); (iv) in the description section of your Video include the hashtag #SnackAttackSweepstakes and tag @CalifiaFarms and @CinnamonToastCrunchReal; and (v) post your Video to TikTok as a duet or standalone. 15 winners will be selected by random drawing on Nov. 11, 2023 to each receive (a) twenty-four 12oz boxes of Cinnamon Toast Crunch cereal (Approximate Retail Value (“ARV”) of each box: $4); and (ii) 24 48-oz bottles of Califia Farms Unsweetened Almond milk (ARV of each bottle: $6). Total Approx. Retail Value of All Prizes: $3,600. Limit three entries per person. Odds of winning depend on number of eligible entries. Sweepstakes subject to Official Rules. Details and restrictions apply, so visit for Official Rules. Sponsor: Califia Farms, LLC.



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