California-based In Good Taste Wines Launches e-Commerce Capability

Home-bound wine lovers can rejoice upon the announcement this week that they can now order In Good Taste Wines from the comfort of their home. Formerly known as Taste It Wines, the company launched its e-commerce option following a full company rebrand last year.

Both experienced wine drinkers, as well as those hoping to discover new favorites, are encouraged to sample the company’s 187 ml-glass “mini bottles,” allowing for a commitment-free glass of wine, as well as reducing waste.

Leading up to the company’s full launch on April 10, In Good Taste Wines introduces an 8-bottle variety pack, known as the “California Wine Mixer,” showcasing the best of the best from California’s many wine producing regions. In Good Taste Wines will be offering a discount with their initial Tasting Kit release, allowing home-bound wine lovers a reprieve from the grocery store selection.

“When people talk about their favorite wine, it’s almost always accompanied by the place and the people they were with when they tried it,” said Joe Welch, CEO and Founder. “Wine is an experience, and people shouldn’t have to travel to Napa just to enjoy that. We want to bring that tasting room experience directly to people’s living rooms.”

Quality wine and an interactive, live tasting experience are just two of the things the company boasts with their launch; In Good Taste Wines is setting the bar by launching a bottle return program in partnership with a US-based company, to re-purpose empty bottles into candles, scented after the wines they previously held. The bottle return program is easy – customers simply send in their empty containers and the rest is taken care of.

Additional varietals, full size options and the ability to customize bottle labels will be available with the site’s full launch in April.